Two Companies, Same Broken Model
Bumble Inc. owns Bumble and Badoo. Despite 'women-first' marketing, both still use algorithmic discovery and allow anyone to browse your profile.
What Bumble Inc. Does
Bumble Inc. is a publicly traded company that owns Bumble and Badoo. Bumble's 'women message first' was a meaningful innovation, but both apps still use algorithmic discovery, engagement-optimized features, and allow anyone in your area to browse your profile without your permission.
What We Do Differently
Love On Deck is architecturally different. Consent-based discovery changes how people find each other, not just who sends the first message. Visibility filters mean you control who can even see you exist on the platform.
Feature Comparison
The Verdict
Bumble Inc. changed who messages first. Love On Deck changed who can see you at all. Different category.
*Free Premium for Life applies to On Deck Society's consent-based connection products (Love On Deck, Friends On Deck, Vibes On Deck, and Everything On Deck). Forge On Deck is a separate personal development product with its own one-time pricing and coaching credit packs.