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About Us
Company Overview
On Deck Society is building global human search infrastructure to help people find anyone for anything; we just launched our first product, Love On Deck, the world's first consent-based dating app and the only one that allows you to control who you see AND who can see you.
Quick Reference
Key Facts
Leadership
Founder Bios
Pacifico Soldati
Chief Executive Officer & Co-Founder
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Pacifico Soldati is a U.S. Army veteran, attorney, and entrepreneur with a JD/MBA from the University of California, Irvine. Before founding On Deck Society, they served as Chief of Staff for Pyuriti a green tech company specializing in hypochlorous acid (HOCL) products, where they became a leading lay expert on electrolyzed water technology and advocated for HOCL adoption during the COVID-19 pandemic. They previously ran The Soldati Group, a consulting and marketing firm, and served as COO at a Montana-based holding company and at Pace Ellsworth's software development firm. Pacifico built the entire Love On Deck MVP with Claude over three weeks in the winter of 2026 and leads the company's operations, marketing, and strategy functions from Phoenix, Arizona.
Aaron Lim
Chief Creative Officer & Co-Founder
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Aaron Lim is a creative director with over 15 years of experience across brand identity, integrated marketing, and digital design. He has led creative at organizations ranging from national arts institutions to consumer brands, with a track record of building cohesive visual systems and directing campaigns from concept through execution. His background spans brand strategy, UI/UX, print, video, and web — with notable work at PetSmart, the Arizona Office of Tourism, The Kennedy Center, and Mfused. Aaron is currently the CCO for On Deck Society, based in Phoenix, Arizona.
Pace Ellsworth
Chief Technology Officer & Co-Founder
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Pace Ellsworth is a full-stack developer, technical architect, and technology entrepreneur based in Chicago. He has been building software since 2010, creating apps and services for startups, Fortune 500 companies, and nonprofits. His career spans roles as CEO of his own software development company (Nuclius), Senior UI/UX Full Stack Software Engineer at Cardinal Peak (migrating cellular microscopy imaging to the cloud), Senior Full Stack Engineer at Getlabs, and Full Stack Web Development Instructor at BloomTech. He also serves as CEO of PRE (Preserving Records Everywhere), a digital preservation platform, and as Chief AI Officer at ADG/Mensa and CTO of Amerind Nation. Pace brings deep expertise in React, Next.js, Node, Python, MongoDB, and blockchain development. Pacifico previously served as COO at Pace's software development firm, and the two bring a proven working relationship to On Deck Society's technical leadership from Chicago.
In Their Words
Pull Quotes
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We believe everyone deserves to find their person and their people. We have had the technology to solve this issue for over a decade and the only reason loneliness is a problem is because it's profitable.
. Pacifico Soldati, CEO & Co-Founder
We're here to right the wrongs of the dumpster fire that is the dating app industry. And we won't stop there.
. Pacifico Soldati, CEO & Co-Founder
Every other app asks: who do you want to see? We also ask: who do you want seeing you? That second question changes everything.
. Pacifico Soldati, CEO & Co-Founder
Consent isn't a feature. It's the architecture.
. On Deck Society Manifesto
Our Journey
Company Timeline
August 2025
Idea Born
The concept of consent-based dating is conceived after years of frustration with the dating app industry.
September 2025
Company Incorporated
On Deck Society is incorporated as a Delaware Public Benefit Corporation. Strategy, business planning, and patent work begins.
December 2025
Development Begins
MVP coding begins with AI development tools. Zero prior programming experience. Full-stack build from scratch.
January 2026
MVP Complete
Full-stack dating platform built in 20 days. Pitch deck profiles, bidirectional filtering, messaging, verification, and payment processing.
February 2026
Soft Launch
Love On Deck goes live at OnDeckSociety.com. First Lovers begin signing up and building decks.
March 2026
Public Launch
Sitewide design overhaul. Reddit ads launch. First major public activations in Phoenix. The revolution begins.
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