Hinge Said It Was Designed to Be Deleted. Their Average User Spends 4+ Hours a Week.
Hinge marketed itself as the relationship app, then Match Group acquired it and optimized for engagement. Love On Deck is a Public Benefit Corporation. Our charter requires us to balance shareholder interests with our mission, not just maximize engagement metrics.
What Hinge Does
Hinge launched with a promising premise: "Designed to be deleted." The prompts-based profile format was a real improvement over Tinder's photo-first approach. But Match Group acquired Hinge and the incentives shifted. The app now uses algorithmic recommendations, paywall mechanics ("see who liked you" costs money), and engagement-optimized features that keep users on the app.
What We Do Differently
Love On Deck is actually designed for you to find your person and leave. We're a PBC. Our legal charter requires us to pursue meaningful human connections alongside shareholder returns, not just maximize engagement. We don't paywall "who liked you." We don't use algorithms. We don't profit from keeping you single.
Feature Comparison
The Verdict
Hinge had the right slogan. We have the right architecture. If you want a dating app that's actually aligned with helping you find someone, try the one whose charter requires balancing profit with purpose.
*Free Premium for Life applies to On Deck Society's consent-based connection products (Love On Deck, Friends On Deck, Vibes On Deck, and Everything On Deck). Forge On Deck is a separate personal development product with its own one-time pricing and coaching credit packs.