Why One Company Shouldn't Own Your Love Life
Match Group owns Tinder, Hinge, OkCupid, Plenty of Fish, and Match. One company controlling 60%+ of online dating creates perverse incentives.
What Match Group Does
Match Group is a publicly traded company that owns Tinder, Hinge, OkCupid, Plenty of Fish, Match.com, The League, and dozens more. Their combined revenue was $3.2 billion in 2024. When one company owns most of the dating market, the incentive is to keep users subscribing across multiple apps, not to help them find someone and leave.
What We Do Differently
Love On Deck is independent. We're a Public Benefit Corporation with one product and one mission. Our charter requires us to balance shareholder interests with our public benefit mission of fostering meaningful human connections. We don't need you single across four apps.
Feature Comparison
The Verdict
Match Group's business depends on keeping you dating across their portfolio. Love On Deck's mission depends on helping you find your person. The incentives tell you everything.
*Free Premium for Life applies to On Deck Society's consent-based connection products (Love On Deck, Friends On Deck, Vibes On Deck, and Everything On Deck). Forge On Deck is a separate personal development product with its own one-time pricing and coaching credit packs.