What Tinder, Bumble, and Hinge Are Actually Selling
"Free" dating apps monetize through attention, frustration, and data. Love On Deck is transparent about pricing.
What "Free" Dating Apps Does
"Free" dating apps monetize three ways: attention (ads shown while you browse), frustration (paywalling who liked you, boosting your profile for a fee, limiting swipes), and data (behavioral profiling sold to advertisers). The product isn't the app. The product is you.
What We Do Differently
Love On Deck is transparent about pricing. On Deck Society Premium Unlimited is free for life for the first 500 Verified Citizens, and subscribers 501 to 2,500 lock in founding rates for life. Then a straightforward subscription: Love On Deck Basic at $9.99/month, Love On Deck Premium at $24.99/month, or On Deck Society Premium Unlimited for every app at $29.99/mo. No hidden costs. No attention economy. No data sales. You're the customer, not the product.
Feature Comparison
The Verdict
If a dating app is free, you're paying with something other than money. Love On Deck charges a fair price and gives you full control. That's the deal.
*On Deck Society Premium Unlimited for life covers Love On Deck and every person-to-person product we release. Forge On Deck is a separate personal development product with its own one-time pricing and coaching credit packs.