On Deck Society

April 17

Legal Docs Updated to v3.1

Legal docs updated to v3.1 (ToS, Privacy Policy, Community Guidelines, Safety & Verification) and Forge On Deck Affiliate Agreement updated to v1.2. Forge On Deck content integrated into all five docs.

April 14

ViSi Filter Overhaul + Explore Content Hub

Long Distance filter completely rebuilt with region-based logic, Location Vilter autocomplete fixed, Phoenix Metro default bug squashed, and "Maybe" removed from Long Distance (Yes/No only). Explore page rebuilt as master content hub with 14 new pillar pages covering consent-based dating, safety, industry, community, and more.

April 13

Messaging Portal + Staff Hub + Admin Rebuild

ODS Messaging Portal launched with threaded conversations. Staff hub deployed with social posting and events management. Admin dashboard reorganized from 17 tabs to 8 grouped sections. Vilter Analytics dashboard built with 9 analysis sections.

April 8

Homepage Redesign + Press Kit Overhaul

Homepage completely redesigned with brutalist editorial aesthetic. 6 new sections including competitor comparison table and Founding Class pricing. Press kit overhauled with founder headshots, product screenshots, and brand guidelines page.

April 3

Snapchat Ad Campaign

Snapchat ad campaign launched at $50/day. 12 individual aesthetic experiment prompts drafted.

March 30

Equity Restructured + Investor List

Equity restructured to 35/35/5. Investor Target List v1.0 built with 19 investors across 4 tiers.

March 27

Record Build Day: 23 Items Shipped

Social Command Center, Careers page, Subscribe page, DDA Terms of Use, admin email campaigns, admin surveys, team management, coordinators, social media management, DDA management, Google Places integration, region-based filtering, new field notifications, and deck completion nudge all shipped in one session.

March 25

Quick Build + New Fields

Quick Build page launched for rapid deck creation. Long distance dating field added. BA-refers-BA tracking system built.

March 22

Expense Reconciliation + Homepage Experiments

Expense reconciliation complete ($8,477.92, 56 entries). 36 homepage aesthetic experiments run across 3 taste profiles.

March 21

Help Center Live

Need answers? Our Help Center has 46 articles across 8 categories, from getting started to safety to filters. Search for what you need or browse by topic. No chatbots, no ticket queues, just answers.View

March 21

Explore Hub Launched

One place to find everything: 8 community guides, 5 head-to-head comparisons against Tinder/Bumble/Hinge/OkCupid/Match, and 5 "Best Dating Apps" rankings. Whether you're LGBTQ+, a college student, a professional, or just tired of swiping, there's a page for you.View

March 21

Legal Hub Consolidated

All four legal documents (Terms of Service, Privacy Policy, Community Guidelines, Safety & Verification) now live under one clean page.View

March 20

Press Kit Published

Founder bios, approved quotes, company timeline, key facts, and everything a journalist needs in 30 seconds.View

March 20

Platform Stats Dashboard

Live stats pulled from our database in real time. See how Love On Deck is growing.View

March 20

New Site Pages

How ViSi Works (/how-it-works), Why Love On Deck (/why), Love Stories skeleton (/stories), Dating On Deck game show signup (/dating-on-deck), and Changelog (/changelog) all live.

March 19

Lovers' Bill of Rights

48 declarations across 13 categories defining what dating should be. The manifesto for the consent-based dating movement.View

Sitewide design overhaul complete (every page upgraded with premium typography, animations, and visual depth)

Homepage v1.5 redesigned with new hero section, interactive ViSi explainer, and lifestyle photography

Digital ad analytics dashboard built (Reddit and Meta Ads tracking with real-time ROI data)

Brand Ambassador platform fully operational (apply, get approved, sign digital agreement, start recruiting with personal QR code)

Reddit Ads launched across 5 targeted subreddits

Google Places Autocomplete replaced manual location entry in deck builder

Region-based location filtering added to ViSi

Deck completion progress bar added to dashboard

ViSi matching algorithm v2 deployed with improved compatibility scoring and preference weighting

Real-time messaging system launched with read receipts and typing indicators

Brand Ambassador program v1 launched with referral tracking and reward tiers

Payment infrastructure integrated for future premium features

Full QA/QC completed. 22-step user journey tested and verified. MVP declared launch-ready.

MVP build completed in 20 days. Full-stack dating platform built by our CEO using AI tools with zero prior programming experience.

ViSi (Values, Interests, Situation, Identity) matching framework implemented as core differentiator

Deck builder launched with 40+ profile fields across 6 categories

User authentication system deployed with email verification and password recovery

Matching queue system built with daily batch processing and instant match notifications

Admin panel v1 launched with user management, content moderation, and platform analytics

On Deck Society incorporated as a Delaware Public Benefit Corporation

ViSi concept developed and validated through user research interviews

Technical architecture planned. Next.js, Supabase, and Tailwind CSS selected as core stack.

Brand identity created: name, logo, color palette, typography, and tone of voice